- Reserve your username across all platforms
Reserve all your usernames over all the social media platforms even if you don’t require them instantly. These keep away imposters, and believe me, you are going to require these usernames someday.
- Determine which social media platform(s) best satisfies your needs
Not all social media platforms are proper for your brand of a marketing campaign. Attempting to create a presence and stay significantly active on all available social media platforms can be time spending and counterproductive. Instead, you need to identify platforms that deliver the best results and focus on them.
- Optimize your social media platforms
Once you have chosen the platform you plan to use, focus on optimizing your profiles to get more followers. Some ideas to think, include applying a real profile picture, write innocent and general about pages for your profiles, and where relevant, have a link to your website.
- Connect your social media accounts to your website
Having all your active accounts connected to your websites helps to keep the communication performing. Guests on your website can join any of the listed accounts, and your followers on social media can find out more about your proposition.
- Find and follow leaders in your niche
Find the most influential people in your niche and follow them. Possibilities are to share useful knowledge about your niche or share their journey about a specific project. You can view over their shoulders for motivation.
- Do not forget the hashtags
Yes, it’s not just a lovely function to create your slogan, convert into a link, and seem cool. Most people use hashtags to search for stuff on social media. And it’s an excellent way to perform your property, such as your upcoming product launch trend on Facebook. Just don’t exaggerate it.
- Stay social
Whether you are managing a private profile or company/brand’s social media account, you want to stay social and interactive. Follow other users, send friend requests, comment on posts by other users, modernize your status periodically, share entertaining stuff, etc.
- Stay out of trouble
Every social media platform has its collections of rules, and some rules split across all the networks. For example, Twitter has a limit on how many people you can follow per day, and Facebook has a restriction on friend-requesting people you don’t know, and accordingly.
- Track mentions
This is where PR comes into play. Use available tools to track your brand’s mentions across all platforms and discover what people say about you or your brand. Don’t miss a chance to offset any negative talk.
- Post multiple times per day, but do not overdo it
The number of times to post per day will depend on the network, the numbers of your followers, and how interactive your audience is.